Listen to the critically acclaimed debut album from Joe And Will Ask in full.
It’s been a long time in the making but every second of this album has been worth the wait. As expected, the record has been supported by tastemakers and DJs around the world, with the likes of Clash Music describing it as ‘Dance Music for the now’, comparing it to the workings of The Chemical Brothers and Booka Shade.
We’re delighted to be releasing the next single for East London male-female duo Visions of Trees, aka Sara Atalar and Joni Juden. They’ve been on the Deadly radar for a while and after hearing Sirens we didn’t think twice about putting it out. It’s a great way to introduce the band to their quickly growing fan base.
Check out the video above, it serves a great purpose in intensifying the experience and compliments the tracks sound perfectly. We caught up with long time Deadly collaborator and Director Jake Harmer to talk through the ideas behind the video..
Visually and aesthetically – another amazing video. Can you tell us a little about your influences on this video?
The concept was to homage the lo-fi science fiction movies of the early 70s. The abstract narrative is purposefully left open and focus was more driven to create a series of iconic portraits of our duo. Common traits of the era including kitsch ‘in camera effects’ and vibrant colour were key, though my aim was to direct a darker, more stylish, modern reinterpretation.
What do you look for in a song when drawing up the ideas for the video? Is it lyrics? Does a genre of music – automatically point you in a certain direction?
The lyrics play their part, though I’m inspired more by the ambience of the composition.
Sometimes I’ve had an idea brewing in the back of my mind for years and am just looking for the opportunity to bring that idea to fruition.
Genre to me doesn’t play a part in defining a film’s aesthetic, though when working within ‘pop’ you are definitely restricted in how far you can push the boundaries. Not taking risks and alienating an existing fan base is often the underlying message from commissioners, that’s why I loved working with Deadly and V.O.T as they certainly never shy away from notoriety!
(Photo – Jerome Slesinski)
What’s next for you?
!Huge hyper fashion film! The successor to 2010’s, L’Hotel Dystopie. All a bit hush hush at the moment though watch this space…